It looks like a bunch of rules, which you all know I think are as maddening as trying to match socks, but I am here to tell you, the most important thing is to let your personality shine.
That said, here are my suggestions:
Turn off automatic blog updates like Networked Blogs. I’m still using Networked Blogs but won’t rely on that for publishing posts.
For one, all third party posts are linked together. For instance, on my page ALL my blog posts are lumped in one story called “Posts by Networked Blogs”. So when someone visits my page they won’t see most of my content because it is hiding behind that third party.
Secondly, it isn’t as personal. If you post your own link with a personal question or conversation starter people are more likely to click the link and have a conversation. Intentional and friendly is the best policy.
Turn off Twitter feed. Facebook people don’t like weeding through hash tags and links, they don’t understand that language.
Create a cover image that illustrates your brand or purpose. I’m still working on this but take a look at these Facebook covers. You can tell immediately what their story is. MaryLu Tyndall Author, Angela Breidenbach Author, Michele Suarez Ault, Mom and faith blogger. Get it? Read the rules carefully. Facebook does not allow a call to action, web address, links or any sales information on your cover image.
Tell about your journey. The timeline allows for you to highlight stories that show your journey. Click the star at the top right of your post.
When you highlight a post it gets bigger and takes up both columns so it’s prominent. This would be a great thing to do with your most popular posts, the launch of a book, an adventure you want others to know about. How else can we use the timeline to tell our stories?
Another great feature to help you direct readers to the most important updates is the Pin to Top feature. to find it you click the edit icon that looks like a crayon. You should see a little yellow bookmark and the post will automatically post to the top of your page. I pin posts that get a lot of traffic and highlight my blog mission, “living out loud and encouraging women.
Don’t over post. Facebookers get impatient with too many updates. My experience is that three or four status updates, links, photos and shares a day is about right. More than that and people on Facebook feel you are self promoting and they will quit reading or unsubscribe.
Twitter is a different story and I’ll post my experience there later.
Do you agree or disagree with my assessment? What is your experience with the new timeline?
You might like this post on blogging “rules”: How Blogging and Matching Socks are Similar
Check out my Facebook page community at Jessie Gunderson Author.